Author: John Kolko
Engineer is responsible for the function of a product. Marketing people is in charge of the branding of a product. Designer is responsible for the human element of a product.
Data,Information,Knowledge,Wisdom. These are four steps that are used to describe the process of how people get to know something. It’s a framework for progressive learning. The purpose of interactive design is to guide users through this process smoothly. As time progresses, interactive designer should understand and shape people’s behavior.